Skip to main content

Ria Atayde & White Castle Whiskey Redefine the Concept of Beauty

White Castle Whiskey will always stand out and be recalled with their calendar girl in red bikini atop a white stallion. This 2023, the same company who brought us this iconic pop culture White Castle Whiskey, Destileria Limtuaco and Company, Inc., marks their 60th anniversary. And the best way to celebrate their diamond anniversary is by having a timely campaign that is only fit for the "internet age".  

Ria Atayde - White Castle Whisky Calendar Girl 2023

This year, the whiskey brand unveils their newest White Castle Calendar Girl thru the persona of Ria Atayde; who was introduced to the media and bloggers in an intimate event held in Quezon City Manila. The said launch was also attended by the owners & brain behind the brand. (photo below)

(L - R Aaron Limpe-Aw, Ria Atayde, Olive Limpe-Aw, Benny Limpe-Aw, Brandon Limpe Aw)

During the product launch, The Limpe-Aw's stressed that the landscape of marketing and buying public have drastically changed. Thus, the change in their company's approach in getting into the hearts of their buyers. The brand shocked us by unveiling YouTube chef and content creator Ninong Ry, who is their lone Calendar Boy to date. 


Ria Atayde - White Castle Calendar Girl 2023

"We weren't looking to take ourslves too seriously at that tie. Coming from the pandemic and working woth our taggline - Dapat Light Lang, we decided that we should feature someone that had also preserved and created a following during the pandemic," shares Aaon James Limpe-Aw (Execeutive Vice President of Destileria Limtuaco. 

The launch of Ria is only very timely, who is a champion of body positivity. Her launch as the 2023 Calendar Girl breaks all expectations and definition of what being sexy is. "Beauty comes in countless forms, shapes and sizes. At this day and age, beauty cannot and should not be confined in a singular mold," says Ria. "I am honored to be chosen and a White Castle Whiskey Girl as the brand allows and support me in my advocacy to empower each and every woman to embrace her femininity and celebrate her body.

White Castle Whiskey

Together, White Castle Whisky and Ria Atayde aims to join hand-in-hand in sending out a positive and affirming message on the vast diversity of beauty and the multiple variations of what it truly means to be confident and sexy in the hopes of enabling millions of women to embrace the power that they wield as they all stand united in making the world a better place.


For more information on White Castle Whisky and for exciting news updates on Ria Atayde, like White Castle Whisky on Facebook.

by:

Eric Salterio-Capacia

Instagram - @eric_capacia
Facebook - Fierce Blogs
Twitter - Fierce Blogs

Comments

Popular posts from this blog

Pio Balbuena, Re-defining the Pinoy Term "Tambay"

The term "Tambay" in Pinoy colloquial simply means bystander, loafer, vagrant or any term to describe a person with zero productivity in life. It is a term you do not want to be associated with your or to anyone in your family. They are simply a nuisance in our society, foreseen by many as wasted life and of no purpose. Pio Balbuena However, 2 years ago a hopeful young man who was born in Manila had a vision to give these so-called "low lives" a new hope and better purpose in their lives. This is because once upon a time during his dark, younger years; he used to be part of what our society refer to as "Tambay". But our hero for today's feature gives the Pinoy term "Tambay" a whole new meaning and reason why they deserve to be given a new shot in life. The visionary we are referring to is the multi-talented, 29-year-old, Pio Balbuena. When Balbuena started his career, he entered the music industry as a rapper and known for his songs such as: ...

Kare-Kare Ni Lola (Fierce Vlogs Kitchen Recipe)

                                   "Kare-Kare Ni Lola" Truly one of the famous Filipino dish we have. A lot are scared and intimidated to even try to cook it at home. But reality is, it's very easy to cook. You just need extra time to make the pata tender :) INGREDIENTS: - 1 Kilo Pork Pata (Hock area) - Garlic & Onion - Salt & Pepper (to taste) - Peanuts (Finely crushed) (3 teaspoon) - Anato Oil (3 teaspoon) - Peanut Butter (4 teaspoon full) - Sitaw - Talong - Pechay - Puso ng Saging - Slurry (water w/ cornstarch) FULL YOUTUBE VIDEO here -  https://youtu.be/yhlDsfieJZg

Moira Dela Torre for Maria Clara Sagria Virgin

T he media launch today we attended is extra special for me. It's quite special in a sense it brings back childhood memories of a favourite drink in my family,  Maria Clara Sangria.  Growing up, I was not allowed to try and drink it because of the alcohol content of the drink. But that's all in the past now. Today, we witnessed that   Distileria Limtuaco and Co. Inc. launches a non-alcoholic drink called, "Maria Clara Sangria Virgin". Moira dela Torre for Maria Clara Sangria Virgin It is the non-alcoholic version of the classic  Maria Clara Sangria we all know. Aside from containing zero percent alcohol, the newest sangria is fruity and flavourful we will surely fall in love with.  "Maria Clara Sangria Virgin" can be enjoyed chilled or served with ice. What is also beautiful with the latest variant of Maria Clara Virgin is that it has very minimal sugar content - for those watching their sugar intake.  Moira dela Torre for Maria Clara Sangria Virgin The la...