Ria Atayde & White Castle Whiskey Redefine the Concept of Beauty

White Castle Whiskey will always stand out and be recalled with their calendar girl in red bikini atop a white stallion. This 2023, the same company who brought us this iconic pop culture White Castle Whiskey, Destileria Limtuaco and Company, Inc., marks their 60th anniversary. And the best way to celebrate their diamond anniversary is by having a timely campaign that is only fit for the "internet age".

Ria Atayde - White Castle Whisky Calendar Girl 2023

This year, the whiskey brand unveils their newest White Castle Calendar Girl thru the persona of Ria Atayde; who was introduced to the media and bloggers in an intimate event held in Quezon City Manila. The said launch was also attended by the owners & brain behind the brand. (photo below)

(L - R Aaron Limpe-Aw, Ria Atayde, Olive Limpe-Aw, Benny Limpe-Aw, Brandon Limpe Aw)

During the product launch, The Limpe-Aw's stressed that the landscape of marketing and buying public have drastically changed. Thus, the change in their company's approach in getting into the hearts of their buyers. The brand shocked us by unveiling YouTube chef and content creator Ninong Ry, who is their lone Calendar Boy to date.

Ria Atayde - White Castle Calendar Girl 2023

"We weren't looking to take ourslves too seriously at that tie. Coming from the pandemic and working woth our taggline - Dapat Light Lang, we decided that we should feature someone that had also preserved and created a following during the pandemic," shares Aaon James Limpe-Aw (Execeutive Vice President of Destileria Limtuaco.

The launch of Ria is only very timely, who is a champion of body positivity. Her launch as the 2023 Calendar Girl breaks all expectations and definition of what being sexy is. "Beauty comes in countless forms, shapes and sizes. At this day and age, beauty cannot and should not be confined in a singular mold," says Ria. "I am honored to be chosen and a White Castle Whiskey Girl as the brand allows and support me in my advocacy to empower each and every woman to embrace her femininity and celebrate her body.

White Castle Whiskey

Together, White Castle Whisky and Ria Atayde aims to join hand-in-hand in sending out a positive and affirming message on the vast diversity of beauty and the multiple variations of what it truly means to be confident and sexy in the hopes of enabling millions of women to embrace the power that they wield as they all stand united in making the world a better place.

For more information on White Castle Whisky and for exciting news updates on Ria Atayde, like White Castle Whisky on Facebook.

by:

Eric Salterio-Capacia

Instagram - @eric_capacia

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